Privacy Policy

1. Introduction

MyFoodFit is a food scanning and diet evaluation tool designed to help you understand the nutritional characteristics of foods. This Privacy Policy explains what personal data we collect, how we use it, and your rights regarding that data.

MyFoodFit is operated from the United Kingdom and complies with UK and EU data protection requirements, including the UK General Data Protection Regulation (UK GDPR). The app is distributed via the Apple App Store.

We are committed to transparency and minimal data collection. We do not sell your data, display third-party advertising, or track you across other apps or websites.

2. What Data We Collect

2.1 Account Information

When you create an account, we collect:

• Email address – used for account login, password recovery, and essential service communications

We do not collect:

• Your name
• Phone number
• Physical address
• Precise location data
• Health records or medical information
• Advertising identifiers

2.2 Food Scans and Usage Data

When you use the app to scan foods or evaluate your diet:

• Food scan data – images and barcode information you scan are processed to identify products and retrieve nutritional information
• Dietary preferences – any preferences or settings you configure within the app
• Usage patterns – basic information about how you interact with the app (e.g., features used, frequency of scans)

This data is used solely to provide app functionality and improve your experience. It is associated with your account if you are logged in.

2.3 Technical Information

We automatically collect limited technical information necessary to operate the service:

• Device type and operating system version
• App version
• Error logs and crash reports (to diagnose technical issues)

This information does not identify you personally and is used only for technical support and service improvement.

3. How We Use Your Data

We use the data we collect for the following purposes:

• Service delivery – to provide food scanning, nutritional analysis, and diet evaluation features
• Account management – to authenticate your login and manage your account
• Customer support – to respond to your enquiries and resolve technical issues
• Service improvement – to understand how the app is used and identify areas for enhancement
• Legal compliance – to comply with applicable laws and respond to lawful requests from authorities

We do not use your data for:

• Third-party advertising
• Cross-app or cross-site tracking
• Selling or renting to third parties
• Medical diagnosis or treatment recommendations

4. Data Storage and Security

Your data is stored securely using industry-standard practices:

• Data is encrypted in transit using TLS/SSL protocols
• Data at rest is stored on secure servers with access controls
• We use reputable third-party infrastructure providers that comply with UK and EU data protection standards

Some data may be processed on your device and not transmitted to our servers unless necessary for account synchronization or specific features you choose to use.

While we implement appropriate security measures, no system is completely secure. You are responsible for maintaining the confidentiality of your account credentials.

5. Sharing of Data

We do not sell your personal data to third parties.

We may share limited data in the following circumstances:

• Service providers – we use trusted third-party services (e.g., hosting, authentication) that process data on our behalf under strict contractual obligations
• Academic research partners – with your explicit consent, we may share anonymized, aggregated data for research purposes. Individual users are not identifiable in such data.
• Legal requirements – we may disclose data if required by law, court order, or to protect our rights or the safety of others
• Business transfers – if MyFoodFit is acquired or merged, your data may be transferred to the new entity, subject to this Privacy Policy

We do not share your data with:

• Advertising networks
• Data brokers
• Social media platforms (unless you explicitly choose to share content)

6. Your Rights and Controls

Under UK and EU data protection law, you have the following rights:

• Access – you can request a copy of the personal data we hold about you
• Correction – you can update or correct inaccurate data
• Deletion – you can request deletion of your account and associated data
• Portability – you can request your data in a structured, machine-readable format
• Objection – you can object to certain types of data processing
• Withdrawal of consent – where processing is based on consent, you can withdraw it at any time

To exercise these rights or delete your account, please contact us at the email address provided in Section 10.

Account deletion will permanently remove your email address, food scans, and preferences from our systems. Some data may be retained for a limited period to comply with legal obligations or resolve disputes. Aggregate behavioural data collected without identifiers (such as anonymous scan patterns used to improve our scoring engine) is retained after account deletion. This data cannot be linked back to you and is used only in aggregate to improve the app for all users.

7. Cookies and Analytics

7.1 Website

Our website (www.myfoodfit.co.uk) uses only essential cookies required for basic functionality. We do not use third-party analytics or advertising cookies.

7.2 Mobile App

The mobile app does not use cookies. We may collect basic usage analytics as described in Section 2.3, but we do not use third-party analytics services that track you across other apps or websites.

8. Children's Privacy

MyFoodFit is not intended for use by children under the age of 13. We do not knowingly collect personal data from children under 13.

If you believe we have inadvertently collected data from a child under 13, please contact us immediately and we will delete such data.

9. International Data Transfers

Your data may be processed and stored in countries outside the UK and EU. Where this occurs, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the UK Information Commissioner's Office (ICO) or European Commission
• Adequacy decisions recognizing equivalent data protection standards

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Notify you via email or in-app notification
• Request your consent if required by law

Your continued use of MyFoodFit after changes are posted constitutes acceptance of the updated policy.

11. Contact Information

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to contact us for any other privacy-related matter, please reach out:

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. Visit ico.org.uk for more information.

12. Important Disclaimer

MyFoodFit is an informational tool designed to help you understand nutritional characteristics of foods. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Always consult qualified healthcare professionals for medical guidance.