About MyFoodFit
MyFoodFit is a founder-led product that scores food against your personal dietary profile, answering “Is this right for me?” rather than “Is this healthy?” It is UK-first, expanding to Australia and US/Canada, available on iOS, and priced at £4.99/month or £40/year.
Mission
Give people a clear, explainable score for any packaged food against their specific dietary constraints, without overstating certainty or making medical claims.
Values
- Clarity over persuasion.
- Traceable rules over opaque scoring.
- Respect for scientific and public-sector review.
Product and research
The product is at v6.1.0 (Build 105 on TestFlight) with a personalised scoring engine, 40 dietary profiles, and a comprehensive food database. Rules and scoring thresholds continue to evolve as we incorporate feedback.
We are partnering with Solent University on scoring validation, and are open to further academic and public-sector collaboration.