In the app:
- • Go to Settings → Privacy Settings to manage consent preferences
- • Go to Settings → Delete Account to delete your account
Last updated: February 2026
Privacy Policy
1. Introduction
MyFoodFit is a food scanning and diet evaluation tool designed to help you understand the nutritional characteristics of foods. This Privacy Policy explains what personal data we collect, how we use it, and your rights regarding that data.
MyFoodFit is operated from the United Kingdom and complies with UK and EU data protection requirements, including the UK General Data Protection Regulation (UK GDPR). The app is distributed via the Apple App Store and Google Play Store.
We are committed to transparency and minimal data collection. We do not sell your data, display third-party advertising, or track you across other apps or websites.
2. What Data We Collect
2.1 Account Information
When you create an account, we collect:
- • Email address – used for account login (via one-time passcode or Apple Sign-In) and essential service communications
Optionally, you may provide:
- • Profile name – a display name for personalisation within the app
We do not collect:
- • Phone number
- • Physical address
- • Precise location data
- • Medical records or clinical health data
- • Advertising identifiers (IDFA/GAID)
2.2 Health & Dietary Information
To personalise your food evaluations, you may provide:
- • Dietary preferences – such as vegetarian, vegan, keto, paleo, pescatarian
- • Food allergies and intolerances – such as nuts, dairy, gluten, shellfish
- • Health goals – such as general health, heart health, blood sugar management, weight management, gut health
- • Medical dietary needs – such as diabetes-friendly, low-sodium for heart health, low-FODMAP for IBS
- • Body metrics (optional) – weight and height, used only for BMI-based recommendations if you choose to provide them
This information is stored locally on your device and synced to your account when you sign in. It is used solely to calculate personalised food scores and recommendations.
Important: MyFoodFit is not a medical device. Health preferences are used for informational food scoring only, not for medical diagnosis or treatment.
2.3 Food Scans and Usage Data
When you use the app:
- • Barcode scans – product barcodes are sent to look up nutritional information from our database and partner databases
- • Food log entries – foods you log, including product names, scores, and timestamps
- • Saved products – items you save to your cupboard or favourites
- • Recipes – recipes you create within the app
- • Voice input – if you use voice logging, speech is processed locally on your device using iOS/Android speech recognition. Audio is never recorded, stored, or transmitted to our servers.
- • Photos – images used for scanning are processed in memory and not stored permanently or uploaded to our servers
2.4 Subscription Information
If you subscribe to MyFoodFit Premium:
- • Subscription status – whether you have an active subscription, the plan type, and validity period
- • Stripe customer reference – a unique identifier used by our payment processor
We do not store or have access to your payment card details. All payment processing is handled securely by Stripe.
2.5 Technical and Analytics Information
We automatically collect limited technical information:
- • Device type and operating system version
- • App version
- • Error logs and crash reports – to diagnose technical issues
- • Anonymous usage analytics – feature usage, session duration, and interaction patterns
Analytics collection requires your consent and, on iOS, respects your App Tracking Transparency choice. You can opt out of analytics at any time in the app's privacy settings.
This information does not identify you personally and is used only for technical support and service improvement.
3. How We Use Your Data
We use the data we collect for the following purposes:
- • Service delivery – to provide food scanning, nutritional analysis, personalised scoring, and diet evaluation features
- • Personalisation – to tailor food scores and recommendations based on your dietary preferences and health goals
- • Account management – to authenticate your login and manage your account
- • Subscription management – to verify your premium access and manage billing
- • Customer support – to respond to your enquiries and resolve technical issues
- • Service improvement – to understand how the app is used and identify areas for enhancement (with your consent)
- • Legal compliance – to comply with applicable laws and respond to lawful requests from authorities
We do not use your data for:
- • Third-party advertising
- • Cross-app or cross-site tracking
- • Selling or renting to third parties
- • Medical diagnosis or treatment recommendations
- • Building advertising profiles
4. Data Storage and Security
Your data is stored securely using industry-standard practices:
- • Data is encrypted in transit using TLS/SSL protocols
- • Data at rest is stored on secure servers with access controls
- • We use reputable third-party infrastructure providers that comply with UK and EU data protection standards
- • Sensitive data (dietary preferences, health goals) is stored locally on your device and synced securely when authenticated
Local-first approach
Many features work entirely on your device. Data is only transmitted to our servers when necessary for account synchronisation or features that require server processing.
While we implement appropriate security measures, no system is completely secure. You are responsible for maintaining the confidentiality of your account credentials.
5. Third-Party Services
We use the following trusted third-party services to operate MyFoodFit:
Service
Purpose
Data Shared
Privacy Policy
Apple Sign-In
Authentication (optional)
Handled by Apple; you control via Hide My Email
These services process data on our behalf under strict contractual obligations and are not permitted to use your data for their own purposes.
We do not share your data with:
- • Advertising networks
- • Data brokers
- • Social media platforms (unless you explicitly choose to share content)
Academic Research
With your explicit consent, we may share anonymised, aggregated data for academic research purposes. Individual users are never identifiable in such data.
Legal Requirements
We may disclose data if required by law, court order, or to protect our rights or the safety of others.
Business Transfers
If MyFoodFit is acquired or merged, your data may be transferred to the new entity, subject to this Privacy Policy.
6. Your Rights and Controls
Under UK and EU data protection law (UK GDPR), you have the following rights:
Access
Request a copy of the personal data we hold about you
Correction
Update or correct inaccurate data
Deletion
Request deletion of your account and associated data
Portability
Request your data in a structured, machine-readable format
Objection
Object to certain types of data processing
Restrict Processing
Request we limit how we use your data
Withdraw Consent
Where processing is based on consent, withdraw it at any time
How to Exercise Your Rights
By email:
- • Contact support@myfoodfit.co.uk with your request
Data deletion request form:
What Happens When You Delete Your Account
Account deletion will permanently remove:
- • Your email address and profile information
- • Food scan history and logs
- • Saved products and recipes
- • Dietary preferences and health goals
- • Subscription data (note: Stripe retains records for tax/legal compliance)
Anonymous analytics data that is not linked to your identity may be retained for service improvement.
7. Cookies and Tracking
7.1 Website
Our website (www.myfoodfit.co.uk) uses only essential cookies required for basic functionality. We do not use:
- • Third-party analytics cookies
- • Advertising cookies
- • Social media tracking pixels
7.2 Mobile App
The mobile app does not use cookies.
iOS App Tracking Transparency: On iOS 14.5+, we request your permission before collecting analytics data that could be used to track you. You can change this permission at any time in your device's Settings → Privacy → Tracking.
Android: Analytics collection is controlled via in-app privacy settings.
We do not use advertising identifiers (IDFA on iOS, GAID on Android) or track you across other apps or websites.
8. Children's Privacy
MyFoodFit is not intended for use by children under the age of 13 (or 16 in some EU jurisdictions). We do not knowingly collect personal data from children.
If you believe we have inadvertently collected data from a child, please contact us immediately at support@myfoodfit.co.uk and we will delete such data.
9. International Data Transfers
Your data may be processed and stored in countries outside the UK and EU (our infrastructure providers operate globally). Where this occurs, we ensure appropriate safeguards are in place:
- • Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office (ICO) or European Commission
- • Adequacy decisions recognising equivalent data protection standards
- • Additional technical measures such as encryption
10. Data Retention
We retain your data only as long as necessary:
Data Type
Retention Period
Account data
Until you delete your account
Food logs
Rolling limit of 500 entries; older entries automatically removed
Analytics
Aggregated indefinitely (not linked to identity)
Subscription records
As required by tax/legal obligations (managed by Stripe)
Support requests
2 years after resolution
11. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make material changes:
- • We will update the "Last updated" date at the top of this page
- • We will notify you via email or in-app notification for significant changes
- • We will request your consent if required by law
Your continued use of MyFoodFit after changes are posted constitutes acceptance of the updated policy.
12. Contact Information
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to contact us for any other privacy-related matter:
- Email: support@myfoodfit.co.uk
- Website: www.myfoodfit.co.uk
- Data Protection Enquiries: support@myfoodfit.co.uk
Supervisory Authority
You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data protection rights have been violated:
- Website: ico.org.uk
- Helpline: 0303 123 1113
13. Important Disclaimer
MyFoodFit is an informational tool designed to help you understand nutritional characteristics of foods.
It is not a medical device and does not provide medical advice, diagnosis, or treatment.
The health preferences and dietary information you provide are used solely to personalise food scoring within the app. Always consult qualified healthcare professionals for medical guidance, especially if you have specific health conditions.
This policy is effective as of the "Last updated" date shown above.