MyFoodFit

For Funders & Universities

This page provides a concise overview of MyFoodFit for funders, universities, and institutional partners.

What MyFoodFit is

MyFoodFit is a consumer-facing product that explains packaged foods using structured, rule-based logic and a green / amber / red system.

It is early-stage and iterative, with ongoing refinement based on feedback and evidence.

What it is not

  • Not a medical device.
  • Not diagnostic or therapeutic.
  • Not a source of individualised medical advice.

Why this problem area matters

Food environments are complex and people face a lot of choice with limited time.

Labels are hard to interpret, and nutrition language is often inconsistent.

Many people want clearer, more understandable information they can use in everyday decisions.

How the product works (high level)

  • Inputs include product data and user preferences where provided.
  • Processing uses transparent rules and scoring logic designed to be explainable.
  • Outputs are interpretable signals intended to support understanding, not prescriptions.

Product features

Scan a product

Scan a product screenshot

How this food fits your dietary needs

How this food fits your dietary needs screenshot

Create recipes from your saved foods to suit your diet

Create recipes from saved foods screenshot

Easy to follow, saveable recipes tailored to you

Saveable recipes tailored to you screenshot

Current stage & limitations

MyFoodFit is early-stage and designed to evolve with evidence.

Dataset coverage is limited and being expanded in a careful, staged way.

We are actively learning from feedback and improving how we explain rules and outcomes.

Collaboration interest

We are open to university research collaboration, innovation partnerships, and evaluation or methodological input.

Discussions are exploratory and stage-appropriate, with scope set collaboratively.

Contact

support@myfoodfit.co.uk

For collaboration, funding enquiries, and research discussions.